Mu Degui, member of the Standing Committee of Guizhou Provincial Party Committee and vice governor (then secretary of Zunyi Municipal Party Committee), presented the award to Chen Guo, chairman of the company
As a specific carrier of Maotai-flavor liquor in Moutai Town, its cultural character and philosophical thinking are mainly embodied in the words of loyalty, filial piety, integrity and righteousness. Honoring one’s home and country, being sincere in public service; this is called loyalty. Children following their mother’s wishes and maintaining diligence at home; we call this filial piety. Not coveting the successes of others, and bearing hardships with fortitude; this is known as integrity. Heeding the safety of one’s body and health, without causing injury to any other; we call this righteousness. Loyalty, filial piety, integrity and righteousness; they are collectively recognized as the Maotai-flavored liquor culture.
I. Mysterious and Unique Natural Environment. Surrounded by mountains and crisscrossed by rivers, Maotai Town stands out with its moderate air humidity, low wind speed, short sunshine duration, short frost period and low temperature variance. For this reason, the town is often referred to as the “land of geomantic omen” renowned for its excellent distilled liquor. Climate, soil, water quality and microbial community in the air have played a decisive role in the formation of the unique flavor of Moutai. Practice has proved that: if you leave Maotai Town, you can't produce Moutai. Wu Jianmin, the former Chinese ambassador to France, lamented: "Moutai is more mysterious than building an aircraft carrier. The aircraft carrier can be researched and produced anywhere, but Moutai cannot be produced easily." Nowadays, Maotai-flavor liquor from here to the whole country fills the gap in the domestic market of low-end Maotai-flavor liquor and is widely favored by ordinary people.
II. Biological Engineering of Natural Science. In the brewing history of China for thousands of years, the technology of Maotai-flavor liquor in Maotai Town is complicated, especially the unique brewing technology of Maotai Liquor, which can be summarized from "one" to "ten": One production cycle per year; Twice feeding and two kinds of fermentation; Three typical types and "three highs" technology (Moutai liquor has three main flavors: mellow sweetness, cellar bottom and sauce flavor, and unique traditional technologies such as high-temperature qu preparing, high-temperature stacking and high-temperature liquor receiving); Forty days of qu-preparing and fermentation; Preparing qu in Dragon Boat Festival in May; Storage qu for six months; Take liquor seven times; Adding qu for eight times, stacking, and fermenting in a pool; Nine times steaming; Ten unique techniques (high-temperature qu preparing, high-temperature stacking, high-temperature liquor receiving, more rounds, more grain consumption, more qu consumption, low liquor yield, low saccharification rate, cellar aging and careful blending).
III. Long and Profound History and Culture. Maotai Town is renowned as the birthplace of Maotai-flavor liquor, and is regarded as one of the most prominent alcohol producing areas in China. The Maotai-flavored liquor evolved from the Qin and Han Dynasties, was perfected during the Tang and Song Dynasties, and was further refined in Ming and Qing Dynasties in the Ming and Qing Dynasties. It has become increasingly popular among contemporary societies. In 1915, Moutai liquor won the gold medal at the Panama World Expo, leaving a classic story of "breaking the liquor bottle wisely to bolster national pride". In 1935, the Central Red Army marched through Maotai, and the people of all ethnic groups in Maotai Town held out the brewed white liquor to welcome the Red Army and heal the wounds. Since then, Maotai has formed an indissoluble red love with the China Revolution. On October 1st, 1949, Premier Zhou Enlai appointed Maotai as the main liquor for the founding celebration banquet. Since then, Moutai has played an irreplaceable role in China's political, economic, military, diplomatic and cultural activities, and has been praised as national liquor, political liquor, diplomatic liquor, military liquor, cultural liquor, friendship liquor and health liquor.
IV. Maotai liquor, an exemplary brand in Maotai-flavor Chinese spirits, has become synonymous with Chinese liquor and is recognized as a staple of Chinese products in the global market. This beverage, which is often found at grand banquets and affairs, is highly sought after for its unique flavor and cultural significance. Nowadays, people pay more and more attention to the cultural factors in the economy. Maotai-flavor liquor in Maotai Town, Guizhou Province is fully demonstrating its cultural charm, constantly releasing its cultural equivalent, further carrying forward the profound liquor culture, and keeping pace with the times with the development of Chinese history and the rejuvenation of the nation, constantly rejuvenating and leading the way in the forest of Chinese culture and world culture.
V. Inheriting the culture of Maotai-flavor liquor. The culture of Maotai-flavor liquor is to carry forward its inheritance, ecological health, lifestyle and connotation. China is the hometown of liquor, and Maotai-flavor liquor is a model of liquor, which is also called political liquor and noble liquor among the people. In the 5,000-year history of the Chinese nation, liquor and liquor culture have always occupied an important position in the political, economic and cultural fields. It is a special kind of drink, which belongs to the material, but liquor is integrated into people's spiritual life, and liquor culture, as a special cultural form, has its unique position in the traditional China culture, from which the liquor administration system is also derived. In the history of civilization for thousands of years, liquor has penetrated into almost every field of social life. First of all, China is a country with agriculture as the mainstay, so all political and economic activities are based on agricultural development, while most of China's liquors are brewed from grain, and liquor is closely attached to agriculture and becomes a part of agricultural economy. Harvest or failure of grain production is a barometer of the rise and fall of liquor industry. Throughout history, rulers of various dynasties regulated the production of liquor by issuing or lifting production bans, prioritizing food shortages among the population.
China is the kingdom of liquor. Liquor has a variety of shapes and colors; The variety and yield are the highest in the world. China is a veritable paradise for those who enjoy drinking. There is no distinction between north and south regions for this apparently timeless custom; people of all ages, genders and backgrounds appreciate a good tipple. The drinking culture in China has been around for thousands of years. China is a hotbed of liquor culture, imbuing the act of drinking with far greater significance beyond simple physical pleasure. In many instances, it is a powerful cultural symbol of etiquette, atmosphere, taste, attitude and state of mind. Moreover, Maotai-flavor liquor not only brings out beautiful enjoyment in people, but also allows them to tap into a source of inspiration and motivation. Every type of Maotai-flavor liquor is the product of the ceaseless exploration and hard work of generations of determined devotees, and therefore imbued with pride and the spirit of perseverance. This is the liquor soul of the Chinese nation! It is as good as the "Dionysus" in Europe. It seems that with Maotai-flavor liquor, China catering can be sublimated into a world-famous catering culture. The Maotai-flavor liquor is an ever-changing entity that carries with it contrasting emotive powers. Its wildness is like a dream that lingers, yet it can be as vicious as a demon. Resembling brocade in its softness yet as sharp as a steel knife, the liquor is omnipresent with its breathtakingly powerful flavor admired by all. Ancient liquor culture should be revered and perpetuated; it has the fortitude to induce detachment, cultivate broad-mindedness, nurture brilliance and embolden bohemianism; it has the power to obliterate anguish, disquiet and tribulation, allowing people to bask in utmost freedom; however, it can also spur recklessness, causing individuals to recklessly sink to the dregs of the abyss, or cast aside their masquerades, expose their true identities and pour out their hearts. It can also induce a sense of tenderness, making the night a wonderful and sweet dream.
Maotai-flavored liquor, a staple of human culture spanning centuries, has come to represent more than just an objective physicality; it is now widely considered a symbol of liquor culture and spirit. In China, the spirit of gentlemanly liquor is rooted in Taoist philosophy, as proposed by Zhuangzi, which stresses the harmony between man and man, between man and the universe, and the essential unity of life and death. The great Chinese philosopher Zhuangzi celebrated freedom and advocated an attitude where one simply floats along with occurrences and events. He preferred to be like a carefree turtle stirring up a pond to being fettered like a swift horse. Pursue absolute freedom. It is the hallmark of a Chinese gentleman to eschew the concerns of life and death, and stand firm by their principles regardless of honor or disgrace.
Huaizhuang Group, Huaizhuang Liquor, Guizhou Huaizhuang, Guizhou Huaizhuang Group